Faculty

Li Hong, Professor

Email: lhong@mail.tsinghua.edu.cn

Phone: +86-10-62794981

Mailing Address: Department of Psychology and Cognitive Science, Tsinghua University, Haidian District, Beijing, China

Sep 1999 – Jun 2002: Ph.D. in Health Psychology, The University of Hong Kong

Sep 1983 – Jul 1986: M.A., Institute of Developmental Psychology, Beijing Normal University

Sep 1979 – Jul 1983: B.A., Department of Psychology, Beijing Normal University

2016 – Present: Tenured Professor, Department of Psychology (renamed Department of Psychology and Cognitive Science in 2024), Tsinghua University

2008 – 2016: Professor, Department of Psychology, Tsinghua University

2005 – 2008: Professor, Institute of Education, Tsinghua University

1994 – 2005: Associate Professor, School of Humanities, Tsinghua University

1989 – 1994: Assistant Professor, Institute of Developmental Psychology, Beijing Normal University

1986 – 1988: Assistant Professor, Institute of Developmental Psychology, Beijing Normal University

Emotion and Decision-Making

Health Psychology

Overview of Academic Achievements: An innovative exploration of three fundamental philosophical issues using psychological methods. (1) Subject-object relationship. Theoretical contribution: Falsified the binary opposition view of subject and object, proposing an "epistemological priority" paradigm. (2) Temporal perception. Theoretical contribution: Challenged the absolute view of time, demonstrating the psychological constructiveness of time experience. (3) Decision-making mechanisms. Theoretical contribution: Revised the rationality priority hypothesis, establishing a context-dependent decision-making model. Innovative significance: Although similar findings have been made in the field of quantum physics, our research is the first to provide systematic evidence at the macroscopic psychological level. Related research has been published in top international psychology journals. Despite the frequent occurrence of "cognitive time lag" in academic innovation, the aforementioned achievements have garnered attention and recognition from the international psychology community.

1.He Huang#, Virgil Zeigler-Hill*, Hong Li* (2025). Maximization in decision-making as compensation for threatened self-esteem. Personality and Individual Differences (on line published).

2.He Huang & Hong Li*(2024). How Maximizers Estimate Their Decision Time: The Mediating Effect of Memory Reduction. Journal of Behavioral Decision Making (on line published).

3.Xinyue Wang#, Jingyuan Liu*, & Hong Li*(2024). Power shapes power construal: the mediating role of entitlement. Frontiers in Psychology (on line published).

4.Liu Zhengtai, Luan Mo, Li Hong, Stroker, Janka l., Lammers, Joris (2024). Psychological power increases the desire for social distance but redues the sense of social distance. Journal of Experiental Social Psychology (on line published).

5.Li Shihao, Luan Mo, Li Hong, Fu Guoqun (2024). How Gifts Convey Love: The Influence of Convenient and Desirable Gifts on Mate Selection Intentions, Acta Psychologica Sinica, 56(11), 1524-1540.

6.Liu Jingyuan#, Li Hong* (2022). The Effect of State Anxiety on Retrospective Time Perception: A Moderated Mediation Model of Cognitive Appraisal and Memory Bias, Acta Psychologica Sinica, 54(11), 1-12.

7.Liu Jing Yuan# & Hong Li*(2022). How state anxious individual estimate time retrospectively: The mediating effect of memory bias. Attention, Perception, & Psychophysics (in press).

8. Liu Jing Yuan# & Hong Li*(2022). How State Anxiety Influences Retrospective Time Perception: The Moderated Mediation of Perceived Control and Memory Bias. Journal of Cognitive Psychology (on line published).

9. Mo Luan#, Zhengtai Liu#, & Hong Li* (2022). Taking decisions too seriously: Why maximizers often get mired in choices, Frontiers in Psychology(on line published).

10. Aiping Shao# & Hong Li* (2021). How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison. Psychology & Marketing, 38:1250-1261(Q2).

11. Luan Mo# & Li Hong* (2020). How do people construe object when being observed. Journal of Personality and Social Psychology, 119(4), 808–823 (Q1).

12. Yin Shi# & Hong Li* (2020). How Crisis Mindset Influences on Intuitive Decision: Role of Inattentional Blindness. Psychological Research, 85, 592-604 (Q1).

13. Luan Mo#, Wu Shuang, Li Hong* (2020). The relationship between anticipated communication and creativity: The moderating role of construal level. Acta Psychologica Sinica, 52(10), 1178-1188.

14. Yin Shi# & Hong Li* (2020). How a Crisis Mindset Activates Implicit Knowledge into Awareness: Attentional Switch Cost Informs the Truth. Consciousness and Cognition, 82, 102934 (Q2).

15. Gao Yang#, Lu Kexin, & Li Hong* (2020). Go with the flow against uncertainty about self under existential threat. Self and Identity, 438-461.

16. Jing Yuan Liu# & Hong Li* (2020). How State Anxious Individuals Perceive Time: The Mediating Effect of Attentional Bias. Emotion. 20(5), 761-772 (Q1).

17. Jing Yuan Liu# & Hong Li* (2019). The causal relationship between state anxiety and attentional bias: the moderating effect of cognitive appraisal. Attention, Perception, & Psychophysics，81(3), 694-706 (Q2).

18. Jing Yuan Liu# & Hong Li* (2019). Interactive effects of trait and state anxieties on time perception. Acta Psychologica,195, 64-70(Q2).

19. Luan Mo# & Li Hong* (2019). Do maximizers maximize in private? The influence of public versus private context on maximizing. Personality and Individual Differences, 150, 109481 (Q2).

20. Liu Jingyuan#, Li Hong* (2019). The effect of state anxiety on time perception: A moderated mediation model of cognitive appraisal and attentional bias. Acta Psychologica Sinica, 51(7), 747-758.

21.Lu Kexin#, Wang Xu, Li Hong* (2019). Defensive mechanisms against death anxiety and their interrelationship model. Advances in Psychological Science, 27(2), 344-356.

22.Liu Jingyuan#, Li Hong* (2019). The effect of state depression on attentional bias: The moderating role of cognitive appraisal. Chinese Mental Health Journal, 33(3), 220-226.

23. Li Sha Fu#, Junjie Yu, ShiGuang NI, & Hong Li* (2018). Reduced Framing Effect in Experience-Based Decisions: Experience Adjusts Affect Forecasting with Loss. Journal of Experimental Social Psychology, 76, 231-238 (Q1).

24. Li, H. (2018). Taoist Philosophy and Decision-Making, Keynote Speaking in Asia Pacific Career Development Association, 16 May.

25. Luan, M#., Fu, L.S., &Li, H.*(2018). Do maximizers maximize for others? Self-Other Decision-Making Differences in Maximizing and Satisficing. Personality and Individual differences，121，52-56 (Q2).

26. Li Hong*, Fu Lisha. (2018). Experiential Decision-Making: Search and Learning Under Incomplete Information. Journal of Northwest Normal University (Social Sciences Edition), 55(2), 105-114.

27. Zhang, Y#., Chen, Z. J., & Li, H.* (2017). Toward a model of risky decisions: synergistic effect of affect intensity and affective processing on risk-seeking as a function of decision domain. Journal of Experimental Social Psychology, 73, 235-242(Q1).

28. Luan, M.#, & Li, H.* (2017). Good enough—compromise between desirability and

feasibility: An alternative perspective on satisficing. Journal of Experimental Social Psychology, 70, 110-116 (Q1).

29. Luan, M.#, & Li, H.* (2017). Maximization Paradox: Result of Believing in an Objective Best. Personality and Social Psychology Bulletin, 43(5), 652-661(Q1).

30. Zhang, Y.#, Zhou, H., Luan, M., & Li, H.* (2017). No one left behind: how social distance affects life-saving decision making. Journal of Risk Research (1), 1-11(Q2).

31. Lu, K. X.#, Shen, K. H., & Li, H.*. (2017). The role of emotions in terror management theory. Advances in Psychological Science, 25(1), 76-85.32.

32. Li, H*., Huang, L., Zhang, Y., & Ni, S. (2016). Effects of intuition and deliberation on escape judgment and decision-making under different complexities of crisis situations. Safety science, 89, 106-113(Q1).

33. Zhang, Y.#, Chen, Z. J., Luan, M., & Li, H*. (2016). Affect Intensity and Risk Preference in Life-Saving Decisions. Basic and Applied Social Psychology, 38(2), 89-97(Q1).

34. Li, H.*, Shi, Y., Zhang, Y., Huang, L., & Gao, A. A. (2015). Influence of information

sources on escape judgment with intuition and after deliberation. Safety Science, 78,

101-110(Q1).

35.Xu Yang#, Li Hong*. (2015). The influence of visual field range and urgency on evacuation efficiency in a virtual escape environment: The mediating role of herd behavior. Psychological and Behavioral Studies, 13(3), 311-319.

36.Zhang Yufeng#, Li Hong*, Ni Shiguang. (2015). The influence of relationship closeness, thinking style, and decision-making style on risk preference. Psychological Exploration, 35(2), 118-123.

37.Gao Yang#, Li Hong*. (2015). Herd behavior in mice under real and simulated fire situations: A heuristic strategy. Chinese Science Bulletin, Vol. 60, 1-14.

38.Shen Kehan#, Li Hong*. (2014). Cognitive bias in gastroenterology patients: The mediating role of subjective health perception. Chinese Journal of Clinical Psychology, 23(4), 627-630.

39.Ni Shiguang#, Li Hong*. (2014). The relationship between identity integration and perceived discrimination among migrant children: The roles of social support and coping styles. Psychological Development and Education, 30(1), 31-38.

40.Chen Shi#, Li Hong*. (2014). The sequential substitution effect in dual-process escape decision-making. Psychological Science, 37(1), 83-87.

Li Hong. Health Psychology (1st ed.). Zhejiang Education Publishing House, 2025.

Li Hong. Teacher Work Stress Management (1st ed.). Malaysia: Malaya Cultural Enterprise Co., Ltd., 2009.

Li Hong. Teacher Work Stress Management (1st ed.). Beijing: China Light Industry Press, 2008.

Li Hong. Health Psychology (2nd ed.). Wuhan: Wuhan University Press, 2008.

Li Hong. Stress Coping and Mental Health of College Students (1st ed.). Beijing: Beijing Normal University Publishing House, 2004.

Li Hong. Life Intentionality (1st ed.). Beijing: Higher Education Press, 2004. (Commissioned by the Department of Social Science Research and Ideological & Political Work, Ministry of Education.)

Li Hong (Chief Compiler). Postpartum Mother’s Mental Wellness Guide (1st ed.). Beijing: China Population Publishing House, 2010.

1. Li Hong (Co-translator). Abnormal Psychology (1st ed.). Beijing: Tsinghua University Press, 2008.

2. Li Hong (Co-translator). Hallucinations: A Treatment and Coping Manual (1st ed.). Beijing: China Light Industry Press, 2012.

Li Hong (Contributor). Handbook of Educational Psychological Assessment in China (1st ed.). Beijing: Higher Education Press, 2015.

Li Hong, Ni Shiguang, et al. Youth Health Development Guidance Manual. Beijing: China Population Communication Center, National Health and Family Planning Commission, 2015.

Department of Migrant Population Management and Services, National Health and Family Planning Commission (Li Hong, Contributor). China Migrant Population Development Report (1st ed.). Beijing: People's Education Press, 2011.