Prof. Xiaoang (Irene) Wan is a Professor in the Department of Psychological and Cognitive Sciences at Tsinghua University. She received her Ph.D. in Psychology from the University of Illinois at Urbana-Champaign, and her B.S. in Psychology from Peking University. Her research focuses on crossmodal consumer research and human-AI interaction, with applied implications for sensory marketing and AI marketing. She has published over 80 peer-reviewed articles and one academic book. At Tsinghua, she teaches courses on intelligent psychological design and applications, consumer insights and marketing, and psychological research ethics.
